The patternGood operators, before marketing was in the operating layer
Every business in these samples is a good operator. Strong reviews, crews or staff people ask for by name, years in the market, work that holds up. None of them had a marketing problem in the usual sense; two of them were already buying ads, and one is a private-equity-backed professional services firm with a marketing hire on staff.
What they shared was that marketing had never been built into the way the business runs. Nobody counted the leads, so nobody could say what a job cost to win. The Google profile that earned the reviews was half finished. The website spoke to the wrong audience, or only to people who already knew the name. Each of those is a process gap, not a talent gap, and each one shows up in the data before it shows up in revenue.
That is what SignalCheck finds, and the recommendations are written so the owner, their web developer or their ad agency can do them without us. The monthly version keeps them done.
The samplesOne per industry
Full SignalCheck report
Twenty years in business, 1,400 reviews, and no way to tell which channel produced a job. Four findings and the first five fixes.
Open the sample →SignalCheck Expanded, monthly brief
A perfect rating and a rebuilt website that ranked only for its own name. The first monthly brief: the map, the search results and a five-item list.
Open the sample →Complimentary Expanded run
First on the map within five miles, with a half-built profile and an ad campaign nobody was checking. What to finish first.
Open the sample →Full report, consulting program
A twenty-year recruiting firm whose website served job seekers while the business sold to employers, and whose leads nobody counted. The first five fixes and a six-month program.
Open the sample →How to read themThree habits every report keeps
Every claim has a number and the number has a source. If two sources disagree, the client edition uses the more conservative one; the internal edition shows both.
No cost per lead, cost per job or return figure is printed unless the attribution behind it has been verified. Most first reports find that it has not, and that becomes action item one.
Every action item can be done by the owner, their web developer or their ad agency without us. The report is written for the owner, not for another agency.
What is a SignalCheck sample report?
A composite built from a real SignalCheck engagement in metro Atlanta, with the business, its towns, its competitors and every figure changed. It shows the findings and recommendations. The full report carries the data behind them.
Which industries and formats do the samples cover?
Each sample shows a different industry and report format.
- Industries: handyman, roofing, hardwood flooring, staffing and recruiting
- Formats: full report, monthly brief, complimentary run, consulting program
- Modules: Presence, Competitor, Attribution
How are the numbers in a SignalCheck report verified?
Every claim has a number and every number has a source. When two sources disagree, the client edition uses the more conservative one. No cost per lead, cost per job or return figure is printed until the attribution behind it is verified.
Can I act on a SignalCheck report without Red Beryl?
Yes. Every action item can be done by the owner, their web developer or their ad agency. The report is written for the owner, not for another agency.
Want one for your business?
The tiers are described at redberylusa.com/signalcheck, or write to nick@redberylusa.com.